Sage in a TV ad: AdAge

Is advertising clubbed with a philanthropic tone justified ? It has been proven that a consumer responds better to a philanthropic advertisement as compared to a direct sales pitch. But isn't it somewhere misguiding the consumer ?Ultimately a company wants a sale, so it dresses as a sage and comes to you with its product. Its like Baba Ramdev endorsing a pharma company. Although I have my doubts in the Baba himself. Sadly this form of communication is being endorsed by Adage. Peter Daboll is CEO of Ace Metrix wrote in AdAge

Philanthropic ads for major brands continue to show strong advertising value. Consumers respond better to a message about what companies are doing for them, instead of a straight sales pitch.

Since Sage pretending to help you is being marketed with the ultimate goal of a sale, the ad is simply a conniving Sage. And our consumers are responding well, infact better than those who bluntly display their value proposition. This form of advertising is quite similar to the long promises of politicians. Once they get the vote, promises will take care of themselves. It should not take long before the truth of Sage is uncovered. Well, but then the figures would be there, the manager promoted and living a life of luxury. The poor long term investor will pay.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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