“I think what we’ve found is that when you can use products with your friends and your family and the people you care about they tend to be more engaging,” ~Mark Zuckerberg (Facebook founder)
In an interview with the CBS show “60 Minutes.
These come naturally to some cult products like the Royal Enfield. It also comes naturally to countries, sports and festivals. And it is quite natural that your new product will not have such communities revolving around it. Thus it becomes important to evaluate your marketing program and check whether it has the potential to build a community. Such communities make the product engaging and spread positive word of mouth
The important question is - "Is your product a festival to be celebrated ?"