Is your product a family festival?

We normally celebrate festivals with family and friends and that makes these occasions engaging. Mint reports

“I think what we’ve found is that when you can use products with your friends and your family and the people you care about they tend to be more engaging,” ~Mark Zuckerberg (Facebook founder)
In an interview with the CBS show “60 Minutes.

Is your product something that people would like to talk about with family and friends? Is your product worth building a community on which people can talk, share knowledge, share emotions? Do they have stories to tell that involve your product?

These come naturally to some cult products like the Royal Enfield. It also comes naturally to countries, sports and festivals. And it is quite natural that your new product will not have such communities revolving around it. Thus it becomes important to evaluate your marketing program and check whether it has the potential to build a community. Such communities make the product engaging and spread positive word of mouth

The important question is - "Is your product a festival to be celebrated ?"

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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