Is your product a family festival?

We normally celebrate festivals with family and friends and that makes these occasions engaging. Mint reports

“I think what we’ve found is that when you can use products with your friends and your family and the people you care about they tend to be more engaging,” ~Mark Zuckerberg (Facebook founder)
In an interview with the CBS show “60 Minutes.

Is your product something that people would like to talk about with family and friends? Is your product worth building a community on which people can talk, share knowledge, share emotions? Do they have stories to tell that involve your product?

These come naturally to some cult products like the Royal Enfield. It also comes naturally to countries, sports and festivals. And it is quite natural that your new product will not have such communities revolving around it. Thus it becomes important to evaluate your marketing program and check whether it has the potential to build a community. Such communities make the product engaging and spread positive word of mouth

The important question is - "Is your product a festival to be celebrated ?"

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog