Skip to main content

Gay Business Travel

Image
By
Wouldn't a Gay business travel be similar to a non-gay business travel? May be not.
Quite strangely or co-incidentally, gays and lesbians are over-represented in many professions. Technology, financial services and travel industry have an over-representation.
These industries normally require more travel than others and this has lead to a certain set of habits of Gays worth knowing about. Although Gay Business travel is not radically different from a normal business travel, they have their own side to it.

The difference lies in destinations. Although the top first business travel spot in the United States is Washington D.C., Gay business travel is directed more towards San Francisco, because there is great opportunity for Gays and Lesbians in San Francisco. 
Gay Business Travelers extend their business trip into a leisure trip by adding a few days in the calendar.
Gay and Business travelers are more likely to be brand loyal to airlines, hotels etc. This is so because they see them as Gay-friendly.

This makes good sense for businesses especially hotels. Thus, if you have Gay customers, it is important to know your Gay customer, because there is significant revenue associated to it.

For more information, try reading Chicago Tribune's news story
Labels:

Popular posts from this blog

Your Customer - Another line in a database

By
Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.
Read More...

Marketer's Job: Showing the money

By
A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.
Read More...

Giving the finger to a scripted life!

By
It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.
Read More...