Economy of Social - Social Media Tips, Marketing and Business

We adopted a new symbol for the Indian rupees on 15 July 2010. A month later as we celebrate our independence day, TVS has come out with the first keyboard to incorporate the Rupee symbol. TVS Electronics claims to be the first company to have incorporated the recently designed rupee symbol into their Gold Bharat keyboard .This may be a simple product tinker, but it has given TVS the first mover advantage, a place in history books and an identity as a company that first introduced the Rupee symbol on the keyboard. That gives them a perfect score! Rupee symbol is something that every Indian would associate himself/herself with. It is something that every person in the typing business would need, esp news and publishing agencies. TVS would have sufficiently dented the market share of its competitors by the time they incorporate the same feature. Now that is what I call beginners benefit.

Marketing and Publicity through Social Media has gained momentum. Every company today is looking for ways to maximize reach and presence through social media. There are two things about Social Media that make it important and useless Social Media Marketing Social Media is a jet stream : It is important to come into social media since this jet stream propels you into the lives of people quickly. Hence if you want to be closest to your customer and figure out his needs (Marketing Concept) it is important to capitalize on this medium. Social Media can not be a source of sustained advantage : The clutter of businesses on social media is quite visible. The day is not far away when every business(even you local general merchant) will have a Facebook page. Everybody has it, so how does it give you the edge ? Hence it is useless from the point of view of sustained competitive advantage. What will make the difference ? Jumping quickly to Social Media is not the trick. Making your cust...

Can I pause this moment ? There are times you wish never got over. The time remaining to the deadlines froze and the playlist could play on without reaching the last track. The rainy season is having its lazy effects on me. My playslist is getting longer, empty cups of coffee are spilling from my dustbin as I battle common cold. The not so uncommon cold has a tendency to make people lazy with the sleep inducing pills and the weather has a tendency to make matters worse. So where does the business figure in this lazy haven ? The answer is "Quick Room Service" (QRS). The ingredients of QRS are simple. A widely distributed number, open lines, a pleasent speaker and a quick delivery system. Distribute pamphlets for creating awareness of the menu and phone number, have a good phone line system depending on traffic, take orders online through your own portal or even Facebook, hire a pleasing person for taking the orders and deliver the orders A...