TVS Keyboard - First Mover Advantage

We adopted a new symbol for the Indian rupees on 15 July 2010. A month later as we celebrate our independence day, TVS has come out with the first keyboard to incorporate the Rupee symbol. TVS Electronics claims to be the first company to have incorporated the recently designed rupee symbol into their Gold Bharat keyboard.This may be a simple product tinker, but it has given TVS the first mover advantage, a place in history books and an identity as a company that first introduced the Rupee symbol on the keyboard.
That gives them a perfect score!
Rupee symbol is something that every Indian would associate himself/herself with. It is something that every person in the typing business would need, esp news and publishing agencies. TVS would have sufficiently dented the market share of its competitors by the time they incorporate the same feature.
Now that is what I call beginners benefit.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Rajnigandha Six Word Story Contest - And the winner is...

Rajnigandha Pan Masala, one of the sponsors at Jaipur Literature festival every year organizes a contest i.e #RajnigandhaSixWordStory. It's a interesting brand engagement consistent with the theme of the festival. Users have to share a six word story and they can stand a chance to win. The event being one of the largest of its kind in the world attracts a lot of participation and so does the contest. This year however it did not go as planned and the contest backfired. The narrative on social media was not about the contest, literature or the Jaipur Literature festival. It became a narrative about Rajnigandha, chewing tobacco and oral cancer.

Economy of Social - Social Media Tips, Marketing and Business

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