Social Media Marketing

Marketing and Publicity through Social Media has gained momentum. Every company today is looking for ways to maximize reach and presence through social media. There are two things about Social Media that make it important and useless

Social Media is a jet stream : It is important to come into social media since this jet stream propels you into the lives of people quickly. Hence if you want to be closest to your customer and figure out his needs (Marketing Concept) it is important to capitalize on this medium.
Social Media cannot be a source of sustained advantage: The clutter of businesses on social media is quite visible. The day is not far away when every business(even you local general merchant) will have a Facebook page. Everybody has it, so how does it give you the edge ? Hence it is useless from the point of view of sustained competitive advantage.

What will make the difference ?

Jumping quickly to Social Media is not the trick. Making your customers jump onto your Social Media interface i.e. your twitter page or facebook page is the answer.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog