Skip to main content

IPL Nights, IPL rights, IPL fights and UNITY!

I don't know whether IPL 4 will come or not but there are three things that interested me in IPL, the primary being IPL nights, the smokin hot parties. When I look at these parties, I sometimes complaint to god that why the hell did he not make me taller and broader. Basically all the knights aka cricketers aka greek gods (not all) come at one place. There are pretty looking ambitious females in the most basic of clothes who come to enjoy and there are filthy rich old pathetically looking people who come to capitalize on this union. The IPL night aka chemical reaction (biological rather) is facilitated by alcohol, music and crazy lights (or darkness).
Some reactions take place and the knights get refreshed and some don't and they still get refreshed remember vitamin A. Some raiduchandamamy in turn gets access to some clubs, which he wouldn't have probably dreamed of, old  money wickets get some bones and the rest like us get a lot of gossip. All this for a price ofcourse. The big shampoo company wants to spend heavily to advertise its new shampoo and the big TV company wants a share of it. So it decides to get rights of telecasting the biological reaction. WOW! All make money, sadly not me :-(
IPL fights are a bit more interesting. Somebody has power over VISA and lets an unwanted south african model come and she ofcourse can expose the sexcapades of somebody so another powerful guy tweets, "Hey! Your girl friend too got a stake in "Kuchi Koo". This begins a chain of masala news and the bag of dirt comes out.
In the end, the cricketers have all the fun n money, a rich guy prints a new visiting card saying "owner of Kings Kricket" , Media channels get higher TRPs, hot women get some more money n men, corporates get gossip, and finally the curtains come down.

And where does unity fit in ?
Well, my family sits together everyday and watches IPL. Now thats truly Indian. :-)

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.