Frankly speaking, I don't recommend you to be frank

Frankly speaking, I don't recommend you to be frank. What an advice. The self help books or tips to improve kind of books are the ones that give such "great" advices. They tell you to do things that the author's wouldn't themselves do. No great man wrote a book on "How to be great". No marketer gave true tips on good marketing. They simply did their job. Stop reading self help books. But in case you really want self help, read about great people, their work, their actions and their personality. Thats true self help. You can start from wikipedia. Type a leader, a popular person you admire, add "+ Wikipedia" and you'll get good description about their lives. Eg: Picasso + Wikipedia

But yes if you want to oblige publishers, authors, distributors and retailers, go squander your hard earned money on "Self Help Books".

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Economy of Social - Social Media Tips, Marketing and Business

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