Ever wondered where you could get the best deal on the web, cheapest air fare or the best buy for an electronic item. It may not be ebay always. Apnacashback.com scouts for the best deals on web and gives you a cash back every time you purchase. The concept seems value adding and this form of online retailing can be successful in the long run if given proper visibility. One thing they need to improve is their website design. It is not so easy to decode and hence may be a cause for sending back their customers.