Skip to main content

Perceptions

I am curious about a particular event. I go and ask somebody who has already experienced it. The reply I get is positive. - First perception.
Similarly somebody else gives me a not so positive feedback about the same event.- Second perception.
The third thought about the same event by another guy is totally negative. - Third perception.
Now the mother of all perceptions is the weightage you give to these three people. That is your perception, which will finally decide what call you take.

Now crunch this entire process into a small time limit. It gets confusing. Logic says, go ask people about what they think before proceeding, but it makes situation complex and decision making even more. All three could be correct, but the end result in a tight situation with deadlines could leave you no where.

To sort out the dilemma we often check out the status with quite a few people (time consuming). Finally majority sets in on one decision. Again we are left with two options - Either to follow logic or go against the rule (rebel).By doing so we are again setting our perception on others.

Hence, this creates a vicious circle of perceptions.
Follow what your heart says, keeping priorities in mind, because positive results will yield positive perceptions and negative otherwise.It is important to stay away from the perception syndrome.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.