Skip to main content

IPL fan base

Building a fan base will be the future for a successful business business model of teams in the Indian Premier League. The present is a reminisce of that.

IPL 2 saw Deccan Chargers, charge up the their energies to lift the trophy.The IPL 2, I'd say was all in all a very successful season. This season saw the ups of super overs and downs of the fake IPL blog.
But where does IPL go ahead ?
It is a craze. Every evening, it'll make sure you don't feel bored. If you go to a restaurant, it will follow you there. An interesting thing I noted was that quite a few of my cousins were fans of Kolkatta Knight Riders, because of Shahrukh Khan. A statistic reported that Kolkatta Knight Riders has the highest brand value.

If you can see the connection, Shahrukh has a fan base, which propelled Kolkatta Knight Riders brand value to top of the list. Taking a cue from this, IPL teams will have to spend money to build their fan base to keep their brand rolling. A fan base will mean greater revenues in future. In the first season of Indian Premier League, only two teams made profit - The Rajasthan Royals and the Kolkatta Knight Riders. A loyal fan base can be the difference between pressurizing your team to win and make profits or building a fan base and allowing them to play naturally.

When it comes to a fan base, what tags a team is associated with is the question.
Do you identify with these tags ? If yes, then you are a fan.

Eg :Kolkatta Knight Riders associated itself with Shahrukh Khan,Sourav Ganguly, Royal Challengers with Dr Vijay Mallya, Kings XI with Preity, Delh Dare Devils with Akshay, Sehwag,Gambhir.

You can also read Future Course | The formula for a successful league written by Rajesh Jain in Mint.

PS:This article helped me get the idea.

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.