Thursday, May 28, 2009

IPL fan base

Building a fan base will be the future for a successful business business model of teams in the Indian Premier League. The present is a reminisce of that.

IPL 2 saw Deccan Chargers, charge up the their energies to lift the trophy.The IPL 2, I'd say was all in all a very successful season. This season saw the ups of super overs and downs of the fake IPL blog.
But where does IPL go ahead ?
It is a craze. Every evening, it'll make sure you don't feel bored. If you go to a restaurant, it will follow you there. An interesting thing I noted was that quite a few of my cousins were fans of Kolkatta Knight Riders, because of Shahrukh Khan. A statistic reported that Kolkatta Knight Riders has the highest brand value.

If you can see the connection, Shahrukh has a fan base, which propelled Kolkatta Knight Riders brand value to top of the list. Taking a cue from this, IPL teams will have to spend money to build their fan base to keep their brand rolling. A fan base will mean greater revenues in future. In the first season of Indian Premier League, only two teams made profit - The Rajasthan Royals and the Kolkatta Knight Riders. A loyal fan base can be the difference between pressurizing your team to win and make profits or building a fan base and allowing them to play naturally.

When it comes to a fan base, what tags a team is associated with is the question.
Do you identify with these tags ? If yes, then you are a fan.

Eg :Kolkatta Knight Riders associated itself with Shahrukh Khan,Sourav Ganguly, Royal Challengers with Dr Vijay Mallya, Kings XI with Preity, Delh Dare Devils with Akshay, Sehwag,Gambhir.

You can also read Future Course | The formula for a successful league written by Rajesh Jain in Mint.

PS:This article helped me get the idea.