Give independents a chance

"Be the change you want to see", "Take the initiative", are phrases we often hear but when it comes to toiling in the heat few of us rarely go ahead. The elections of 2004 saw Shiv Khera in Delhi stand as an independent but lost. This time there are a few more standing to make a point and bring a change in the criminalized and corrupted democracy. 543 seats see candidates from filmi to a criminal background, but when it comes to educated and experienced candidates we hang our heads in shame.

Meera Sanyal is an independent candidate standing from South Mumbai. She has the experience, the will to stand against the strong forces of stereotyped politicians and can give us a new platform to take our democracy forward. Her 25 years in Banking gives her the experience and leadership skills that can come forward with a vision to change age old bureaucracy. Captain Gopinath is also taking the plunge this year. Although on a popularity level, since being the first generation entrepreneur he has an advantage, it is up to us to promote people like Meera who are willing to take the plunge and make a change.

I hope the best lot wins, still I feel an incubator support is needed that can be provided by us to keep the hopes of educated, experienced independents alive to protect the future of our democracy and nation.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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