Tata Tele, NTT Docomo and 3G

NTT Docomo got the go ahead from Cabinet Committee on Economic Affairs (CCEA)to acquire 27.31 stake in Tata Tele Services Ltd at 12,924 crore making it the largest FDI flow in the telecom sector. This could be a very strategic deal since NTT Docomo was the first to test 3G services in 1996 with the help of Qualcomm, which gives them an experience of 3G and the problems associated with it.

The Department of telecom also recently announced the entry fee for a Mobile Virtual Network Operator (MVNO)at Rs 85 crore for a pan India license.
A Mobile Virtual Network Operator uses the services and infrastructure of another existing operator and uses its brand name to target a specific segment. Virgin Mobile is a similar example, which uses the services of Tata Teleservices Ltd.

Lets hope 3G services, high data rate internet and other media applications are implemented soon, with reasonable prices. The prices till now have been reasonable and India, with the second largest number of subscribers in the world has one of the lowest ARPU (Average Revenue Per User)at around $7, with an ARPU of $2 in rural areas. The penetration is less and at around 32%, so this gives our telecom operators good opportunities to earn huge bucks ahead, keeping the quality of service maintained.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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