Tata Tele, NTT Docomo and 3G

NTT Docomo got the go ahead from Cabinet Committee on Economic Affairs (CCEA)to acquire 27.31 stake in Tata Tele Services Ltd at 12,924 crore making it the largest FDI flow in the telecom sector. This could be a very strategic deal since NTT Docomo was the first to test 3G services in 1996 with the help of Qualcomm, which gives them an experience of 3G and the problems associated with it.

The Department of telecom also recently announced the entry fee for a Mobile Virtual Network Operator (MVNO)at Rs 85 crore for a pan India license.
A Mobile Virtual Network Operator uses the services and infrastructure of another existing operator and uses its brand name to target a specific segment. Virgin Mobile is a similar example, which uses the services of Tata Teleservices Ltd.

Lets hope 3G services, high data rate internet and other media applications are implemented soon, with reasonable prices. The prices till now have been reasonable and India, with the second largest number of subscribers in the world has one of the lowest ARPU (Average Revenue Per User)at around $7, with an ARPU of $2 in rural areas. The penetration is less and at around 32%, so this gives our telecom operators good opportunities to earn huge bucks ahead, keeping the quality of service maintained.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog