Tata Tele, NTT Docomo and 3G

NTT Docomo got the go ahead from Cabinet Committee on Economic Affairs (CCEA)to acquire 27.31 stake in Tata Tele Services Ltd at 12,924 crore making it the largest FDI flow in the telecom sector. This could be a very strategic deal since NTT Docomo was the first to test 3G services in 1996 with the help of Qualcomm, which gives them an experience of 3G and the problems associated with it.

The Department of telecom also recently announced the entry fee for a Mobile Virtual Network Operator (MVNO)at Rs 85 crore for a pan India license.
A Mobile Virtual Network Operator uses the services and infrastructure of another existing operator and uses its brand name to target a specific segment. Virgin Mobile is a similar example, which uses the services of Tata Teleservices Ltd.

Lets hope 3G services, high data rate internet and other media applications are implemented soon, with reasonable prices. The prices till now have been reasonable and India, with the second largest number of subscribers in the world has one of the lowest ARPU (Average Revenue Per User)at around $7, with an ARPU of $2 in rural areas. The penetration is less and at around 32%, so this gives our telecom operators good opportunities to earn huge bucks ahead, keeping the quality of service maintained.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Twitter and the world of hate - Delhi Gang Rape

Common wisdom says that venting out reduces frustration. Twitter, Facebook, and blogs help us achieve the same. While what normally starts as a "venting out" experience, I suspect is turning out to be an anguish enhancer. When I look at trending topics on twitter all what I see is a world of "Hate". Small pieces of hate messages turn out to be a big collective bunch of hate. Take the case of Delhi gang rape and some ill-minded comments of politicians and spiritual gurus. What started as scattered bickering remarks against a comment made by "Asaram" has now become a full fledged ball of rage. This rage was "non-directional", had no agenda and was oriented towards sarcasm and wit. While Delhi gang rape highlights poor governance, societal problems and problems of law and order, venting out on a forum that accumulates the frustration by many such people only adds to the low well-being. It is time we use some discretion and post messages that...

Twitter vs. News - Effectiveness in building relations

Social Media has been termed as an effective way to build relationships. Brands are trying to harness this capability by building social presence on this new media. Celebrities today account for the maximum amount of followers on the web with twitter being a fine example for this. But is this new media effective in creating relationships with this vast list of followers, which celebrities often tend to have? In an interesting research by Lee and Jang , they explore the effectiveness of celebrities in building social presence on new media. They compare twitter and a news website to check the relative effectiveness of enhancing social presence. While the traditional PR machinery used by celebrities might give them news coverage, they contend that their tweets can reduce the barrier of relational development as compared to a news website. Their findings are counter-intuitive and very interesting.

Economy of Social - Social Media Tips, Marketing and Business

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