Orchestrated drama ?

The Lok Sabha polls are around the corner and the BJP camp has begun aggressive campaigning to woo the voters. At such a time out of no where comes a fanatical organization and thrashes up innocent people in Mangalore creating a national outcry and rage. In the name of Lord Ram, a group associated to BJP went ahead as the moral police and bashed up people partying in a pub in broad daylight. BJP goes ahead and disowns the sena. Now the swiftness through which the job has been done makes me feel that something is not as white-Black in the BJP camp. Was this drama orchestrated to show a non-fanatic side of BJP or was this a move gone horribly wrong. Starting early can have its positives and the negatives and with BJP in spotlight over this issue can make it a champion or immature move.

Looking at the downside it might strengthen nations view of a fanatic-nationalistic-violent party and as seen in the assembly elections incumbency and development might again be the high tide in an already tumultuous time.

BJP learned from the Obama campaign and went for a strong online campaign but the deeper things might just be missing out. Obama focussed on economic policies, bail outs and a non-violent, anti Iraq war approach. These things have been missing in the campaign today and what happened in the Delhi assembly elections might take BJP by surprise another time.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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