NIA comes into effect

NIA has come into effect from today. WoW! what a beginning to 2009. When, I look back at the swiftness of the pass of the bill, it seems like a corporate management has taken over the Indian democracy. The National Investigation Agency got the assent of the president, Shmt Pratibha Patil. I don't think there would have been much of problem there. Our presidents are mere puppets. What matters for India is in the hands of MPs with criminal records who have the votes. I can go on barraging my words filled with disgust on politicians, but lets be positive on the first day. The home minister, P Chidambaram and president Mrs Patil have also given a go ahead to the UAPA (Unlawful Activities (Prevention) Amendment Bill), which includes some rather strong anti-terror preventions bill. More over, the vacancies in the Intelligence Bureau are also being filled up on a priority basis. The home minister has also said that they'll be procuring 20,000 bullet proof jackets for police. On the face of it, it looks good. But is this sufficient to protect a 1.5 billion Indians ?

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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