Is Mint in trouble ?

Is HT Mint in trouble ? Firstly it was the pressure on news media by recession, which resulted in some ambitious projects being halted. What followed was a controversy caused by an article "letter to PM" published in mint, that resulted in the expulsion of Raju Narisetti as the editor in chief. The latest blow comes from Vir Sanghvi, who criticizes HT Mint of being hypocrites. He writes in his blog

So why am I stopping the column?
It's quite simple. I will not write for a publication that censors its columnists and denies them the right to free speech while writing long, impassioned pieces about the freedom to criticize others from the Prime Minister downwards. All of us exhibit double standards to some degree. But Mint's hypocrisy takes my breath away. Read

Meanwhile Monika Halan, the former editor of outlook money resigned because of the intrusion of management into the edit section and her unhappiness over the awards.

Looking at the disappointment of many journos over the intrusive management, I think the time is right for them to start a journal that contains uncensored and free thoughts. Remember the story of Lamborghini.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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