Is Mint in trouble ?

Is HT Mint in trouble ? Firstly it was the pressure on news media by recession, which resulted in some ambitious projects being halted. What followed was a controversy caused by an article "letter to PM" published in mint, that resulted in the expulsion of Raju Narisetti as the editor in chief. The latest blow comes from Vir Sanghvi, who criticizes HT Mint of being hypocrites. He writes in his blog

So why am I stopping the column?
It's quite simple. I will not write for a publication that censors its columnists and denies them the right to free speech while writing long, impassioned pieces about the freedom to criticize others from the Prime Minister downwards. All of us exhibit double standards to some degree. But Mint's hypocrisy takes my breath away. Read

Meanwhile Monika Halan, the former editor of outlook money resigned because of the intrusion of management into the edit section and her unhappiness over the awards.

Looking at the disappointment of many journos over the intrusive management, I think the time is right for them to start a journal that contains uncensored and free thoughts. Remember the story of Lamborghini.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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