Aamir Khan's tattoo trouble

It is not the first time this has happened, but Aamir khan has got into a tattoo trouble. There was a tattoo of a phone number on his body and while the promos of Ghajini went on air, the crazy fans of Aamir, noted down the number and started calling it. The result was that Aamir's doctor became the first target of his fans. Now it is film distributor Trilochan Singh. His number too has been flashed and he is getting crazy calls.

It is really surprising to see that when there are crores being spent on the movie and the world goes gaga about his 8 packs, the producers did not buy 2 numbers to flash it. What say! Is this an after effect of recession ?

I hope other filmakers learn a lesson from this. Apparently Trilochan Singh has filed a lawsuit demanding Rs 50 Lakh as damages. Now this will hurt. Recession won't help it either. Looking at it the other way, Trilochan could have done all this as a publicity stunt to get into limelight. You can never say anything about the Indian Film Industry and its people. As for his super eight packs, they are truly great, a feat I thought unachievable for a short guy like Aamir.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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