Significance of this Dussehra

The underlying tradition and mode of celebration vary vastly by region. However, all festivities celebrate the victory of the forces of Good over Evil. It is considered an auspicious day to begin new ventures in life. It is the largest festival of Nepal, and celebrated by Hindu and non-Hindu Nepalis alike.

This day marks the triumph of Lord Rama over Demon king Ravana. On this day, Rama killed Ravana.

This time, it should mark a beginning of peace and prosperity to all Indians. We have suffered a lot this year because of wrong people, wrong policies and bad leadership. The Ravana are the terrorists, the

rapists and the corrupt politicians. As the body of Ravan explodes and a light of a new dawn spreads, we have to refresh ourselves to fight out terrorism out of sight. Enough is enough now.

A word of caution, although we might be celebrating the victory of good over the evil, there will be the evil forces ready to strike as loads of men,women and children will out on the streets watching the celebration. Have a happy Dussehra and a prosperous year ahead.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

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Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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