Significance of this Dussehra

The underlying tradition and mode of celebration vary vastly by region. However, all festivities celebrate the victory of the forces of Good over Evil. It is considered an auspicious day to begin new ventures in life. It is the largest festival of Nepal, and celebrated by Hindu and non-Hindu Nepalis alike.

This day marks the triumph of Lord Rama over Demon king Ravana. On this day, Rama killed Ravana.

This time, it should mark a beginning of peace and prosperity to all Indians. We have suffered a lot this year because of wrong people, wrong policies and bad leadership. The Ravana are the terrorists, the

rapists and the corrupt politicians. As the body of Ravan explodes and a light of a new dawn spreads, we have to refresh ourselves to fight out terrorism out of sight. Enough is enough now.

A word of caution, although we might be celebrating the victory of good over the evil, there will be the evil forces ready to strike as loads of men,women and children will out on the streets watching the celebration. Have a happy Dussehra and a prosperous year ahead.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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