Tuesday, August 27, 2013

Facebook advertising on YouTube - Out of rational bounds?

I just saw an advertisement stating "Create a Facebook Profile. Signup for free today!"

I read a huge interview of Mark Zuckerberg in the newspaper today (his first interaction with an Indian publication). An excerpt in his interview quoted him as saying "With 82 million monthly active Facebook users in India and a comparatively small Internet subscriber base, we have a long road ahead."



It seems that Facebook India team has taken this a step further (or perhaps they were doing it earlier as well).


Rank
Top Websites in India
1
Google.com
2
Google India
3
Facebook
4
YouTube
5
Yahoo!
6
Blogspot.in
7
Wikipedia
8
LinkedIn
9
Indiatimes
10
Flipkart
Source: Alexa's list of top sites in India

But why should Facebook advertise on YouTube that falls lower in the list of top Indian websites?

click on image to enlarge
YouTube draws a lot of traffic from those surfing the web for information and entertainment. Most of this demographic is a middle aged audience with sufficient buying power explained through internet connections that work well with YouTube. It also includes that office boy who uses free time to surf through online videos on the office computer.

Are these people registered on Facebook? Frankly, I don't know. I also don't see a lot of value in advertising for registering on Facebook. Facebook's success lies in word of mouth and the power of networks.

I also know advertising for Facebook could also be like short change but could the money be used elsewhere? Perhaps a social cause.

What do you think?