Facebook advertising on YouTube - Out of rational bounds?

I just saw an advertisement stating "Create a Facebook Profile. Signup for free today!"

I read a huge interview of Mark Zuckerberg in the newspaper today (his first interaction with an Indian publication). An excerpt in his interview quoted him as saying "With 82 million monthly active Facebook users in India and a comparatively small Internet subscriber base, we have a long road ahead."

It seems that Facebook India team has taken this a step further (or perhaps they were doing it earlier as well).

Rank	Top Websites in India
1	Google.com
2	Google India
3	Facebook
4	YouTube
5	Yahoo!
6	Blogspot.in
7	Wikipedia
8	LinkedIn
9	Indiatimes
10	Flipkart

Source: Alexa's list of top sites in India

But why should Facebook advertise on YouTube that falls lower in the list of top Indian websites?

click on image to enlarge

YouTube draws a lot of traffic from those surfing the web for information and entertainment. Most of this demographic is a middle aged audience with sufficient buying power explained through internet connections that work well with YouTube. It also includes that office boy who uses free time to surf through online videos on the office computer.

Are these people registered on Facebook? Frankly, I don't know. I also don't see a lot of value in advertising for registering on Facebook. Facebook's success lies in word of mouth and the power of networks.

I also know advertising for Facebook could also be like short change but could the money be used elsewhere? Perhaps a social cause.

What do you think?

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Twitter and the world of hate - Delhi Gang Rape

Common wisdom says that venting out reduces frustration. Twitter, Facebook, and blogs help us achieve the same. While what normally starts as a "venting out" experience, I suspect is turning out to be an anguish enhancer. When I look at trending topics on twitter all what I see is a world of "Hate". Small pieces of hate messages turn out to be a big collective bunch of hate. Take the case of Delhi gang rape and some ill-minded comments of politicians and spiritual gurus. What started as scattered bickering remarks against a comment made by "Asaram" has now become a full fledged ball of rage. This rage was "non-directional", had no agenda and was oriented towards sarcasm and wit. While Delhi gang rape highlights poor governance, societal problems and problems of law and order, venting out on a forum that accumulates the frustration by many such people only adds to the low well-being. It is time we use some discretion and post messages that...

Twitter vs. News - Effectiveness in building relations

Social Media has been termed as an effective way to build relationships. Brands are trying to harness this capability by building social presence on this new media. Celebrities today account for the maximum amount of followers on the web with twitter being a fine example for this. But is this new media effective in creating relationships with this vast list of followers, which celebrities often tend to have? In an interesting research by Lee and Jang , they explore the effectiveness of celebrities in building social presence on new media. They compare twitter and a news website to check the relative effectiveness of enhancing social presence. While the traditional PR machinery used by celebrities might give them news coverage, they contend that their tweets can reduce the barrier of relational development as compared to a news website. Their findings are counter-intuitive and very interesting.

Economy of Social - Social Media Tips, Marketing and Business

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