Skip to main content

Facebook advertising on YouTube - Out of rational bounds?

By
I just saw an advertisement stating "Create a Facebook Profile. Signup for free today!"

I read a huge interview of Mark Zuckerberg in the newspaper today (his first interaction with an Indian publication). An excerpt in his interview quoted him as saying "With 82 million monthly active Facebook users in India and a comparatively small Internet subscriber base, we have a long road ahead."



It seems that Facebook India team has taken this a step further (or perhaps they were doing it earlier as well).


Rank
Top Websites in India
1
Google.com
2
Google India
3
Facebook
4
YouTube
5
Yahoo!
6
Blogspot.in
7
Wikipedia
8
LinkedIn
9
Indiatimes
10
Flipkart
Source: Alexa's list of top sites in India
But why should Facebook advertise on YouTube that falls lower in the list of top Indian websites?

click on image to enlarge
YouTube draws a lot of traffic from those surfing the web for information and entertainment. Most of this demographic is a middle aged audience with sufficient buying power explained through internet connections that work well with YouTube. It also includes that office boy who uses free time to surf through online videos on the office computer.

Are these people registered on Facebook? Frankly, I don't know. I also don't see a lot of value in advertising for registering on Facebook. Facebook's success lies in word of mouth and the power of networks.

I also know advertising for Facebook could also be like short change but could the money be used elsewhere? Perhaps a social cause.

What do you think?
Labels:

Popular posts from this blog

Your Customer - Another line in a database

By
Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.
Read More...

Marketer's Job: Showing the money

By
A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.
Read More...

Giving the finger to a scripted life!

By
It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.
Read More...