Skip to main content

Delhi Food Walks - Offline socializing through Online Connections

By

I recently was part of an offline meet called D-ART initiated by my organization that intended to bring together artists on one platform. This chat made me come across the "Delhi Food Walks", an initiative to give an experience of Delhi Street Food by bringing them together for a walk.


It started purely out of interest for street food and has now become a major avenue for Indian and foreign tourists to experience Delhi Street Food. The walks are informed through an online event created on the Facebook page and an invite to register.

Interestingly an activity like "Delhi Food Walks" points to a greater digital trend. Internet, which was seen as a medium to connect without borders and physical proximity has become an enabler for people to meet offline. It has transcended from becoming a mere tool to engage in discussions for various interest groups to experiencing the activity together in an offline environment.

"Like" does not change the way we live. An interaction does! I see more people investing their time in taking online discussions around their interest to an offline space. It points to a broad social trend where people want to invest more time in things they like to do. Internet in this regard has become a space to show people the possibilities that can be pursued by anyone. A few enterprising ones have made a sustainable business out of it.
Labels:

Popular posts from this blog

7 easy Instagram Marketing tips for beginners

By
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.
Read More...

Marketer's Job: Showing the money

By
A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.
Read More...

Australian Media on Border Gavaskar Series

By
The Australian coach Tim Nielsen backed Ricky Ponting for using his part time bowlers for pacing up the slow over rate. But the Australians atleast the media wasn't in a mood to oblige. Remember the 2005 Ashes? He clearly made an error by attempting to increase the over rate last night in Nagpur when he should have been using his best bowlers at a point in the match where the test could be won. Alan Border was dumbstruck and many former players have shaken their heads in amazement that he seemed more interested in avoiding a one match ban than winning the test. The country awaits Ponting’s response. The Australian November 10, 2008 Although there were words of praise for the debutant spinner Jason Krejza who wove magic(although costly) and almost spun the whole Indian side in the first innings of the fourth test at Nagpur. There were praises for the selectors and Ricky Ponting for bringing him at the right time, but the stones kept pelting on the rest of bowling attack. Here is an...
Read More...