Delhi Food Walks - Offline socializing through Online Connections

I recently was part of an offline meet called D-ART initiated by my organization that intended to bring together artists on one platform. This chat made me come across the "Delhi Food Walks", an initiative to give an experience of Delhi Street Food by bringing them together for a walk.

It started purely out of interest for street food and has now become a major avenue for Indian and foreign tourists to experience Delhi Street Food. The walks are informed through an online event created on the Facebook page and an invite to register.

Interestingly an activity like "Delhi Food Walks" points to a greater digital trend. Internet, which was seen as a medium to connect without borders and physical proximity has become an enabler for people to meet offline. It has transcended from becoming a mere tool to engage in discussions for various interest groups to experiencing the activity together in an offline environment.

"Like" does not change the way we live. An interaction does! I see more people investing their time in taking online discussions around their interest to an offline space. It points to a broad social trend where people want to invest more time in things they like to do. Internet in this regard has become a space to show people the possibilities that can be pursued by anyone. A few enterprising ones have made a sustainable business out of it.

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Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

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How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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