Economy of Social - Social Media Tips, Marketing and Business

Is it the irritating YouTube video ad? Advertisers Are Still Missing the Mark With Online Video -  http:// goo.gl/mRT7a     # Marketing   # Branding Plugging in to the Social-Media Revolution. It is getting competitive in the digital world!  http:// goo.gl/I52vg     # Marketing   # Branding The emergence health conscious consumer. McDonald's Monthly Sales Fall for First Time in Nine Years  http:// goo.gl/bBTbn     # Marketing Marketing matters only if you have good product. Romney Outspent Obama but Couldn't Out-Advertise him or WIN  http:// goo.gl/MyZQ5   # Marketing Can we put a number on relationships and people? The Problem With Measuring Digital Influence -  http:// goo.gl/ayTjC     # Branding

I recently had a chat with my friend who left his job to start his own venture. His venture is doing very well. It started as a passion but in my last talk to him, I heard the word ROI. He says that for every simple decision we make, we look at ROI and its role in sustenance. It has not been smooth sailing for him, but the important question is ROI. If an entrepreneur is into a venture since it has been a passion, what is the primary goal of the venture - Generate returns or do good work? For many startups cash flows are a big problem. Most don't survive due to this problem. Many budding entrepreneurs today are limited by cash flows. VCs are not the best bet in such situations. It is your own practical thinking and here is why the ROI focus becomes important. Passion on one hand is focus on the value proposition while ROI is sustenance. It is like a canon on a ship with the canon (passion) delivering the power and the ship (ROI) taking it to distant shores. If there are leaks in t...