Samsung Canada and the use of Social Media

In the present scenario with a far from perfect use of social media by marketers there are instances when they get it right. Samsung Canada got it right when they used it to give a free custom Samsung Galaxy SIII to a Samsung fan with his artwork on it.

Shane posted a pic of his conversation on the Facebook page of Samsung saying that he was a big fan of Samsung and wanted a free version of Samsung Galaxy SIII. Samsung responded by saying that they couldn't give a free phone everyone and returned the favor with a pic of kangaroo on a unicycle. The entire conversation went viral on reddit. Finally Shane got a custom made Samsung Galaxy SIII, the only custom made SIII in Canada.

Brand managers at Samsung will feel the heat due to loss of reputation and confidence in Samsung Smart Phones as a result of the lost patent law-suit against Apple. From a brand building perspective such activities on social media can mitigate the impact of loss in reputation. Public relations practitioners term these strategies as "secondary response strategies". Due to the legally complicated nature of the case, Samsung has not commented much on the loss in the case. But brand building measures such as this one aimed at relational goals facilitated by interactivity have the potential to increase the reputation of Samsung in the minds of consumers.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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