Amazon - The power of customer focus

I was reading a very interesting article by Henry Blodget on Facebook's stock price decline and the role of near-term financial focus on a company's future. It mentioned the case of Amazon that I'd like to share.

Amazon had a period of hyper growth in its stock price between 1998-2000 after which its stock price crashed to pre-1998 levels. For around seven years the stock price of Amazon traded side-ways before Amazon's extensive focus on customer service started paying off. Their stock gradually rose and it became the e-commerce behemoth that it is now. The lesson is simple. In 1997-98 Amazon's focus was on quarterly financial reports. It had its advantage in the short run but kicked back soon. Their focus on customer service took time but was necessary in the long term success of the company.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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