Moving towards Consumer Orgasm

David Ogilvy has famously said, "The consumer is not a moron, she is your wife". Like all wives, the consumer has never been happy and has been on a look out for something more ;-)

This has been a puzzling aspect for marketers and researchers in the last few decades. Marketers like diligent husbands have been trying to solve this puzzle and just when it seems like they've cracked it, it becomes more complicated.

How to make your consumer happy?

I heard a talk by Harish Bijoor earlier this year where he talked about how marketers tried to cross existing paradigms in their endeavor to make the consumer happy.

Marketers earlier came with idea of Customer Satisfaction. And when the customer was no longer happy with customer satisfaction, marketers invented Customer Delight.

When consumers started getting happy with customer delight, they wanted something more. Now marketers are planning on Customer Ecstasy.

In future the day is not far when Ecstasy would be enough. They would want something more. Marketers would have no choice but to generate Consumer Orgasm.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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