Moving towards Consumer Orgasm

David Ogilvy has famously said, "The consumer is not a moron, she is your wife". Like all wives, the consumer has never been happy and has been on a look out for something more ;-)

This has been a puzzling aspect for marketers and researchers in the last few decades. Marketers like diligent husbands have been trying to solve this puzzle and just when it seems like they've cracked it, it becomes more complicated.

How to make your consumer happy?

I heard a talk by Harish Bijoor earlier this year where he talked about how marketers tried to cross existing paradigms in their endeavor to make the consumer happy.

Marketers earlier came with idea of Customer Satisfaction. And when the customer was no longer happy with customer satisfaction, marketers invented Customer Delight.

When consumers started getting happy with customer delight, they wanted something more. Now marketers are planning on Customer Ecstasy.

In future the day is not far when Ecstasy would be enough. They would want something more. Marketers would have no choice but to generate Consumer Orgasm.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Rajnigandha Six Word Story Contest - And the winner is...

Rajnigandha Pan Masala, one of the sponsors at Jaipur Literature festival every year organizes a contest i.e #RajnigandhaSixWordStory. It's a interesting brand engagement consistent with the theme of the festival. Users have to share a six word story and they can stand a chance to win. The event being one of the largest of its kind in the world attracts a lot of participation and so does the contest. This year however it did not go as planned and the contest backfired. The narrative on social media was not about the contest, literature or the Jaipur Literature festival. It became a narrative about Rajnigandha, chewing tobacco and oral cancer.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog