Moving towards Consumer Orgasm

David Ogilvy has famously said, "The consumer is not a moron, she is your wife". Like all wives, the consumer has never been happy and has been on a look out for something more ;-)

This has been a puzzling aspect for marketers and researchers in the last few decades. Marketers like diligent husbands have been trying to solve this puzzle and just when it seems like they've cracked it, it becomes more complicated.

How to make your consumer happy?

I heard a talk by Harish Bijoor earlier this year where he talked about how marketers tried to cross existing paradigms in their endeavor to make the consumer happy.

Marketers earlier came with idea of Customer Satisfaction. And when the customer was no longer happy with customer satisfaction, marketers invented Customer Delight.

When consumers started getting happy with customer delight, they wanted something more. Now marketers are planning on Customer Ecstasy.

In future the day is not far when Ecstasy would be enough. They would want something more. Marketers would have no choice but to generate Consumer Orgasm.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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