Saturday, June 2, 2012

What makes it viral?

The maximum temperatures in Delhi reached 45 degrees Celsius. The heat wave just did not stop. And then came the rain. It was an instant hit. Understandably, people "liked it!".
I recently was doing a study to understand how did the people managing big brands on social media handle it. I wouldn't name any brand or agency, but to my surprise they were simply posting content without any reference or relevance to the world outside. No wonder it takes monetary might to "Push" themselves on social media.

Being viral means being the rain. And that means knowing the temperature outside.