Skip to main content

Building a brand? - Tell a story

By
The identity of a brand is built through its story. It is similar to the way our identity and personality becomes a reflection of major events and the story of our life. The story of founders of these brands in a way gets spilled over to the brands sometimes positively, and sometimes negatively.
If you are building a new brand, tell a story. As a startup, following the MBA jargon is good, but it reduces the human touch. The human touch is what gives a brand a personality and makes it memorable.
Labels:

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

By
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.
Read More...

7 easy Instagram Marketing tips for beginners

By
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.
Read More...

How do brands use Instagram to connect with fans?

By
Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.
Read More...