Friday, March 2, 2012

All good ideas sell one thing

A fairness cream gives you the hope that you'll look better.  An eco-friendly car gives you the hope that earth can be better. A luxury hotel gives you the hope that you'll live lavishly. A great leader gives you the hope that life can be better.  All good ideas sell one thing and that is hope.
A conviction to create a mechanism to give hope to people leads to innovation.