Benetton kiss and UNHATE

Benetton has captured (rather created) a series of intimate moments for e.g. the US President Barack Obama and Hugo Chavez of Venezuela. They want the leaders and citizens of the world to combat the 'culture of hatred'. According to them these images are symbols of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation."
It is a very bold attempt. Admittedly they are playing with fire and have taken on the entire world leadership in one campaign. I certainly love the idea but I don't really understand any tangible cause behind it. The idea is certainly novel but I have my reservations about its acceptance by citizens of the world. I can also see this as an attempt to get attention in the guise of a novel idea.
Will people react to it positively ? Is the world open enough to understand ? Are they playing with too sensitive a subject (religion for instance) ? Is the risk worth taking ? Is it constructive provocation ?
I don't think so!

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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