Gmail Motion : 2011 April Fool's prank

Gmail introduces a way where by making silly body movements you can reply, compose and type your email and all this using your webcam. Woah! Have a look below

All you needed to do was to follow the Da Vinci procedures (see below) they show on their page (only if you weren't too curious about trying it and hitting on the "Try Gmail Motion button" before scrolling through the page.

Moreover, if you went further down, you would've pictured yourself doing Yoga and all sorts monkey movements at work.

Turns out that this was an April Fools prank and this year it was Gmail taking the lead. I must admit, it was a good one. The tradition of taking the lead on April Fool's day in a fun way is something that sets them apart and shows an innovative and creative culture. Firms should follow suit.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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