Twitter vs Facebook : Where to advertise ?

A recent study by Nielsen in U.K. found that twitter users violated the Pareto 80/20 principle, which states that 20% of the users account for 80% of the activity. Infact most social networking sites violate the 80/20 rule. Some of them are far above its expectations and some far below.

For Twitter, 7% of the users account for 79% of its activity. For Facebook, 52% of its users account for 98% of its activity. That probably explains the returns on these two social networking sites. A Twitter follow on an average generates $2 and a tweet generates $5 whereas a Facebook like is worth $8 and a Facebook share is worth $14. This dichotomy is perhaps the result of the nature of these two sites.The difference can be seen due different levels of control exercised, degree of self presentation and the type of disclosure on both of them. Although twitter's overlapping nature of service makes it neither a complete social networking site nor a blog. Its ideal nature for celebrities (shown in high adoption and follower levels) and people of importance results in the 79/7 phenomena (Nielsen U.K. study). Facebook is more of a common man driven service as opposed to the celeb driven nature of twitter.
This means that for PR campaigns, twitter might be more suited for organizations as compared to Facebook. On the other hand for a customer engagement and community development campaign, Facebook might be more useful for Digital Marketers.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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