Some titles make you think twice

The creative department at some media agencies needs change. From being creative, they've become re-creative. They re-create a story in the hopes of attracting more people. Like this one.

For the first time, malaria 'caught in the act' - (Link)

Caught in the act? WTF was malaria trying to do? If you read the story and know malaria well, you might understand better.

Google shuffle: why Eric Schmidt had to be pushed from the top (Link)

Ok! I understand the sentiment of many Google fans, but why do you need to push Eric Schmidt from the top when he was peacefully replaced by Larry Page. Without offending anybody, had Schmidt's mom not known about the replacement, she might have suffered a heart attack after reading this.

I appreciate the intent of yellow journalism but I certainly question a pink elephant caught in the act while trying to eat a purple tomato. WTF are they trying to do?

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Rajnigandha Six Word Story Contest - And the winner is...

Rajnigandha Pan Masala, one of the sponsors at Jaipur Literature festival every year organizes a contest i.e #RajnigandhaSixWordStory. It's a interesting brand engagement consistent with the theme of the festival. Users have to share a six word story and they can stand a chance to win. The event being one of the largest of its kind in the world attracts a lot of participation and so does the contest. This year however it did not go as planned and the contest backfired. The narrative on social media was not about the contest, literature or the Jaipur Literature festival. It became a narrative about Rajnigandha, chewing tobacco and oral cancer.

Economy of Social - Social Media Tips, Marketing and Business

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