Some titles make you think twice

The creative department at some media agencies needs change. From being creative, they've become re-creative. They re-create a story in the hopes of attracting more people. Like this one.

For the first time, malaria 'caught in the act' - (Link)

Caught in the act? WTF was malaria trying to do? If you read the story and know malaria well, you might understand better.

Google shuffle: why Eric Schmidt had to be pushed from the top (Link)

Ok! I understand the sentiment of many Google fans, but why do you need to push Eric Schmidt from the top when he was peacefully replaced by Larry Page. Without offending anybody, had Schmidt's mom not known about the replacement, she might have suffered a heart attack after reading this.

I appreciate the intent of yellow journalism but I certainly question a pink elephant caught in the act while trying to eat a purple tomato. WTF are they trying to do?

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

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