Tuesday, December 14, 2010

Women in Marketing ?

Stupidity Def:"A bunch of guys --developers, architects, contractors, engineers, bankers--sitting around designing shopping centers. And the ‘end users’ will be overwhelmingly women!" ~ Tom Peters
Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings.” ~ Judy Rosener, America’s Competitive Secret 

In the era of relationship marketing, doesn't it make more sense to hire a woman. Think about it...

PS: These are excerpts from slides available at tompeters.com