Monday, December 20, 2010

Women in Marketing #3

Who says women can't do it ? But here is how.
Continuing with the series of Women in Marketing, this post is an extension of how women can make it to the top.
What do they need to be there ? The answer is "Some support from family"
Indian Express reports about a story of an astronaut mom, who had to stay away from her 10 year old son to be at the International Space Station conducting experiments that will help science.
Jamey, a fourth grader from Massachusetts, was killing time before dawn on Saturday at a division of the Central Scientific Research Institute of Machine Building, waiting to say hello to his mother, Catherine G Coleman. She was 218 miles above western Africa, waiting to board the International Space Station for five months of scientific experiments. 
Although their role as homemakers is beyond any doubt, women can make it easily with some more family support, that I feel is currently lacking in a male dominated society.

Why not men?
For Men: Shopping is quick.
Men seem like loose cannons in a shopping store. They move faster through a store’s aisles and spend less time looking at things around. They usually don’t like asking where things are.
You’ll see a man move impatiently through a store to the section he wants, pick something up, and then, almost abruptly he’s ready to buy. For a man, ignoring the price tag is almost a sign of virility. ~ Paco Underhill, Why We Buy
For Women: Shopping is just the opposite of above.

Women in Marketing ?
Stupidity Def:"A bunch of guys --developers, architects, contractors, engineers, bankers--sitting around designing shopping centers. And the ‘end users’ will be overwhelmingly women!" ~ Tom Peters
Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings.” ~ Judy Rosener, America’s Competitive Secret 

In the era of relationship marketing, doesn't it make more sense to hire a woman. Think about it...

PS: These are excerpts from slides available at