Skip to main content

Living With doubt (Seth Godin Extended)

Seth Godin wrote "Entrepreneurship is largely about living with doubt, as is creating just about any sort of art."
I am extending his thought about living with doubt and entrepreneurship. Entrepreneurs need to take risks and that is why only risk takers give up a comfortable life to start out on their own.
If you take a risk, you are essentially unsure of the outcome (but you try your best to get maximum returns).
Small businesses grow faster than larger ones not because of their size but because they are essentially run by risk takers (i.e. their founders). People join large companies to avoid risk. All they want is a comfortable life and a good pay package. They don't take risks. On the contrary, such organizations grow because there are people who are willing to take risks to reach that CEO position. Its quite natural for them to be pseudo entrepreneurs in their organization. It does not matter whether it is your own venture or someone else's, its the ability to take risks that helps you grow. And this risk taking ability only comes when 'living with doubt' becomes a habit.
Learning to live with doubt automatically reduces competition and thus the chances for success increase dramatically. People pay to get out of doubt and get into the zone of certainty. This means the number of competitors reduce and therefore the probability of success increases. The same pie would be shared by few whereas those in the zone of certainty would have to fight it out since there are more people to share the pie.
Guess that makes living with doubt desirable and profitable. Its quite a paradox, but it is true.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.