Making your employees work for your organization is as important as managing cash flows in an organization. Inside an organization, the management needs to market itself to the workers of the organization. The management has power over the employees and out of the five bases of power i.e. Reward, Referent, Legitimate, Coercive and Expert, they can choose to position themselves on any of the five themes. The worst is Coercive as in the case of Allied Nippon Ltd. where an HR Manager fired in the air to disperse a crowd of workers. The blow of this act was suffered by an Assistant Manager of the same company. The mob of workers vented their anger on him and he later succumbed to his injuries. This is a very important lesson since it is important to be aware of the power base chosen by the management. Also for the management, when dealing with workers, it becomes very important to choose a base of power before acting (and it better not be coercion).
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.