Making your employees work for your organization is as important as managing cash flows in an organization. Inside an organization, the management needs to market itself to the workers of the organization. The management has power over the employees and out of the five bases of power i.e. Reward, Referent, Legitimate, Coercive and Expert, they can choose to position themselves on any of the five themes. The worst is Coercive as in the case of Allied Nippon Ltd. where an HR Manager fired in the air to disperse a crowd of workers. The blow of this act was suffered by an Assistant Manager of the same company. The mob of workers vented their anger on him and he later succumbed to his injuries. This is a very important lesson since it is important to be aware of the power base chosen by the management. Also for the management, when dealing with workers, it becomes very important to choose a base of power before acting (and it better not be coercion).
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.