How often do we read a complete newspaper article ? How often are we attentive 100% of the time in a class ? How often do we give our 100% to a subject ? If the prof manages to seduce us he'd have our 100%. If the subject does the same it would have our 100%. And so if for an unattractive yellow paged newspaper article. There a two elements of seduction. First being the first look. If at the first glance a car does not manage to seduce me, its highly unlikely that through repeated persuasion, the car company will have me buy it. Although in high probability my neighbor might just buy it. Now my neighbor was probably seduced and I was not. Still we have those generic ad campaigns by car companies trying to please us all. I may be pleased, not seduced. Now that takes me to the second element: Cooperation. [ Original idea by Seth Godin] I may be pleased but the success of seduction depends on cooperation. How well do I cooperate? The reason behind Facebook or twitter's success is
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