The difference: BP oil spill and Bhopal Gas tragedy

Bhopal Gas Tragedy- Aftermath.

India is developing, GDP is growing rapidly, we have a great PM (on paper atleast), a Gandhi parivar (Huh!), companies targeting bottom of the pyramid, rising incomes and what not.

But we also have a pitiful Bhopal Gas Tragedy verdict. Warren Anderson lives a luxurious life in the Hamptons while the victims hopelessly search for a day where sun will shine on justice through the clouds of money that mercilessly blind the souls of the patrons of justice.

The 7 former employees of the Union Carbide subsidiary, convicted of causing death by negligence and each sentenced to two years imprisonment were released on bail with a fine of Rs.1 lakh. Wow! Warren Anderson was escorted on a government plane. What ay country. Huh!

When the oil cleaning operations of deepwater horizon spill were going on, reports of ill effects of hydrocarbon fumes caused these operations to be ceased within 24 hours. Moreover safety masks were given to all those involved in clean up.

In India it takes 20 years for the family of a young girl who was molested by a DGP to get justice. It takes 26 years for more than 15,000 people dead to get a spit in the name of justice. The difference between them and us lies in one simple fact: How much do we care for our fellow countrymen.

I just have request to our leaders - For once give me a chance to say that you really care.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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