The greater effort we use in innovating, the faster we grow and get the beginners advantage. Had Sachin Tendulkar not reinvented himself according to the changing needs of one day cricket, I doubt he would have survived for too long. M S Dhoni too has also innovated his batting to suit his captaincy and role in the team. Once a maverick batsman, Dhoni has set a good example of the balance between hard hitting and playing cautiously. His string of initial failures also shows that innovation takes time and hence requires patience and will power. All successful organizations have climbed the steep slope of innovation, be it Nokia, Google, Apple, Tata...But to stay on a glider of growth in a competitive market, it is very important to constantly strive to innovate yourself.
Also try reading: Incubating innovation in India (By Kiran Karnik)