Skip to main content

Innovation

Image
By

And now TATA group comes up with a Rs 1000 water purifier. The journey from Rs. 1L (TATA Nano) to Rs. 1K (Swach) hasn't been a journey of low cost, but a journey of innovation. When we talk in a group, our voice is heard if we talk something new aka innovate. Take for instance the case of Amitabh Bachhan; he has to be innovative not because he is in a creative field, but because being ahead requires you to innovate. Amitabh's core competency was that of an angry young man. He has moved on and that is the reason he is still surving and going strong. As time passes by competition increases in each segment or competency and hence to stay ahead, there is a strong need to innovate.
The greater effort we use in innovating, the faster we grow and get the beginners advantage. Had Sachin Tendulkar not reinvented himself according to the changing needs of one day cricket, I doubt he would have survived for too long. M S Dhoni too has also innovated his batting to suit his captaincy and role in the team. Once  a maverick batsman, Dhoni has set a good example of the balance between hard hitting and playing cautiously. His string of initial failures also shows that innovation takes time and hence requires patience and will power. All successful organizations have climbed the steep slope of innovation, be it Nokia, Google, Apple, Tata...But to stay on a glider of growth in a competitive market, it is very important to constantly strive to innovate yourself.
Also try reading: Incubating innovation in India (By Kiran Karnik)
Labels:

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

By
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.
Read More...

7 easy Instagram Marketing tips for beginners

By
Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.
Read More...

How do brands use Instagram to connect with fans?

By
Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.
Read More...