Skip to main content

His eyes red, to-do list long...

They only think of work. They have work, they do it and they ultimately do it well. Wow! what a fantastic story. They do things right, but do they do the right things ???

I was having a chat with my friend outside the library taking a nap, a rather longish nap when from a dimly lit door came a guy with a face devoid of smile and focussed only on one thing. What to do next ?
And guess what does he ask ? What work are you doing now and what is left ?
Our answer - Boss, not thinking about work, just enjoying a chilled winter night outside library and discussing about a new business plan.
I feel, to think beyond you need to think first. And you think first when you actually find time to think and speculate rather than work because somebody told you to do so.
His eyes were red and from our conversation, we figured that he had a long to-do list and bla bla...
He was late for his dinner and probably would have gone to work after that.

Living life like a clock - Quite inhuman. You eliminate all the fun out of life, the contingencies, uncertainties and ways of dealing with them. I had a presentation on change management today and the one lesson I learned was that dealing and helping change happen is not easy. Change and  flexibility are necessary to be with or ahead of times. Asking why am I doing this to how will I do this is more important. Too much deliberation is also suicidal, and has tendency to trap you in moh-maya trap, but neverthless to a certain (large) extent, it is important.
Without offences to the red eyed machine, I'd still say that innovators think beyond. Although my judgment of the red-eyed machine in saying he does not think beyond could be wrong, I feel most of them don't. (Those who do, Kudos to them). Having an answer to Why the eyes are red and a long to-do list is the key determinant between selecting the right work or doing the work correctly. Better choose the former first and then do the chosen work.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.