Jet Airways Strike: Causes

The 5 day strike of jet airways pilots that ended on 13th September 2009 is another example of the dangers of taking communication lightly. According to sources the simulated strike cost jet around $40 million. The damage done is although much deeper. Looking at the nature of strike, there are 3 things that went wrong

Communication
Negotiations
Interpersonal stage collapse

There was clearly a communication lag between the management and the pilots association that led to an ugly concert and pilots holding management to ransom. Labor unions can sometimes take advantage of the shortage of skilled labor and and can set terms and conditions not conducive to the growth of the organization. The history of the communication lag between Jet Airways management and its employees goes way back to Oct 2008 when around 1900 employees were laid off but later asked to return after government intervention.
This drama of layoff, which went awry in a way, gave the employees a sense of power over the management. Empowered employees won round I. The stage for Round II was set and all it needed was a spark. This time monetary losses were to the tune of $40 million. In hindsight it maybe easy to say all this, but looking at the consequences, had jet delayed the negotiation process, time would have given the management a big advantage.
Looking at way this strike has ended, if the management does not appoint a conciliator, who will provide an informal channel for labor-management relations to improve, an uglier showdown maybe on its way.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Mediocrity to Greatness

I always felt the difference while I sat in an interesting class that prompted me to do the assignments to a boring class, which was like taking sleeping pills and fighting the enemy on border. Anyways Peter principle elaborated it. Just going through the first chapter of "Why Things Go Wrong" gave me a sense of why mostly people crib about their jobs, work place and then go for a higher degree ( like an MBA,M-Tech,Msc etc. or diploma) to get into a job that would probably satisfy them (finally). But does it satisfy them? That's another debatable topic. Coming to mediocrity, chapter one of "Why Things go wrong" made me bump into a quote by William Arthur Ward and I am splitting and spilling it below. The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. Inspiration to perform and outdo is what drives out the pending sleep and lethargy to make us perform. The same goes for work. But whatif a mediocre...

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