I was recently going through this article, which talked about lenovo's strategy in rural China. Lenovo, in the first half of 2009 had a market share of around 28% in China making it the leader. The article had an interesting statement regarding lenovo's rural strategy. It read "They like to give desktop PCs because the boxes are large," says Li Zhong, director of Lenovo's consumer business in the Beijing and Hebei region. "They deliver the computers to brides' families on trucks, which everyone can see. In these cases the bigger the box, the better." WSJ LiZhong seems to have caught hold of the need of the rural Chinese consumer. India's large untapped rural markets are still waiting to be explored. Given the uniqueness of these markets and the innovative strategies required to tap them, the first step to explore them would be to understand the needs of the rural consumer. The tough part is that most consumers don't know what they need. T...
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