Skip to main content

Emotional Labor

Image
By
I'm not happy because I've had a fight and now I have to deliver a presentation to a valuable client who can give my organization some good business. What do I do ? Wipe of the anger on my face and give the presentation. Just Fake it!

Now comes the dilemma. Do I fake the emotions required by my job or do I genuinely feel it. Research has shown that deeply acting and internalizing the feelings leads to less amount of stress due to conflicting emotions(Emotional Dissonance).

Check out the presentation below.

Emotional Labour
Labels:

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

By
Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.
Read More...

Your Customer - Another line in a database

By
Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.
Read More...

How do brands use Instagram to connect with fans?

By
Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.
Read More...