web 2.0 to 3.0 might have just taken place with many companies using the free and effective medium of web to promote their product globally. Banner ads, TV ads and couple of other sources including radio might give an edge but a stiffer competition to these rather costly sources comes from the free media of web. The recent Tata Nano web site is such an example where the team of Tata Nano will connect through the interactive 2 way media of social networking. According to wikipedia of web 2.0Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.I'd say the third generation of web has just arrived where corporates are spreading their brand through practically free media of web 2.0. Tata Nano updates through orkut, facebook or email is an indicator of how an iconic product already popular because of its uniqueness can turn into a revolution thorough a pro-youth media. Having said that I'm pretty sure "Nano themes" for various forums, blogs and web sites may soon come out. We may have Nano blogs form microblogs and so on as far as the imagination can run.
Integrate (web 2.0) = web 3.0
Looking at the applications of web 3.0, the horizon is as broad as the vastness of the universe. Small budget companies looking to have an marketing campaign can use it as well as non-profit organizations for spreading their cause. The demonstration by a large company to use this media for promotion of their product should clearly give a green signal to other small budget companies looking to make a mark. Further they get enough publicity for VCs to fund them.On the other side of web 3.0 is a permanent marker clearly indicating the actions and messages being passed on to the millions through internet highways. Facebook's founder recently flipped over a change in the terms and conditions giving negative publicity to it. Further the internet highway is very fast with high speed winds. If the wind can go in one direction, it would take a simple error in changing its direction that could devastate the product. Hackers too pose a big threat to such campaigns.
Although the picture is rosy on one side, clearly a lot of precautions need to be taken before embarking on such a journey.
My Tip: Once you get into the expressway make sure you don't loose control