King of all hearts - Vijay Mallya buys back Gandhi belongings

The King of good times turned out be the king of 1.3 billion Indian hearts after he successfully bid for Mahatma Gandhi's iconic belongings for a whopping 1.8 million dollars. Vijay Mallya saved the day today but I don't really think donating them back to the Indian government will be of much use.

It would have been much better had a private bidder payed a huge sum of money for those five personal belongings of Mahatma Gandhi since I don't have much faith in the capability of the government in preserving the items. Looking at the current state of affairs of our monuments and museums the iconic items I believe might get into the not so safe hands of the Indian government. I only hope they are preserved with much care as they were before. But Kudos to Mr Vijay Mallya.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog