King of all hearts - Vijay Mallya buys back Gandhi belongings

The King of good times turned out be the king of 1.3 billion Indian hearts after he successfully bid for Mahatma Gandhi's iconic belongings for a whopping 1.8 million dollars. Vijay Mallya saved the day today but I don't really think donating them back to the Indian government will be of much use.

It would have been much better had a private bidder payed a huge sum of money for those five personal belongings of Mahatma Gandhi since I don't have much faith in the capability of the government in preserving the items. Looking at the current state of affairs of our monuments and museums the iconic items I believe might get into the not so safe hands of the Indian government. I only hope they are preserved with much care as they were before. But Kudos to Mr Vijay Mallya.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day. Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

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