Skip to main content

MMS and Media

Today the front page of Hindustan Times carried a news item of another MMS case in Noida that came into the limelight after an email was leaked. The question I'd like to ask is that extensive publicity of such stories is doing good or bad to the society and to the victims of such cases. The matter is worse on TV. Channels fighting for TRPs and sponsors frequently play such blurred clips in the name of news. It can be argued that such highlighting will prevent such acts from happening but what about the victims? But lets also remember the victim is a victim of his/her own crime. The video was shot with consent of the victim and not forcibly done.

DEV.D shows an instance where the father of girl involved in an MMS committed suicide. In a recent real incident a 16 year old Mangalore ram sene riot victim took her life after her clip was aired on practically every national news channel. There is a clear reason to be more sensitive to the victims of such cases, where revealing the identity can have disastrous consequences.

I appreciate the media activism that has definately helped in cases such as the jessica lal murder case or the shivani bhatnagar case, but when it has come to matters related to sex, I've seen some over enthusiastic kids making a mockery of news.

The results of highlighting the MMS controversy are clear in the google trends (pic above), that lists 'noida mms' , which I believe will be up for download on porn websites. The news papers and media sources might get the sponsors and money, but without any concrete regulatory checks and guidelines in extremely personal matters, editors would need better self regulation for safeguarding the interest of victim's future.

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.