All India Peoples Movement

Today, more than 1 lakh people gathered near the Gateway of India in Mumbai and organized a rally, a sign of protest against all those responsible for the terror attacks, not only in Mumbai, but all over India. Such rallies, on smaller scales could be seen all over India (more in metros) and the images were being telecast on almost all news channels. As I watched these images, at around 8:15 PM, I felt the need to join the protest in Delhi, but sadly couldn't find one. In the end at 11 pm, after contacting, Hindustan Times, India today and TV today, I, with my supportive friend Deepak, were standing outside the central park in CP. We decided to light the candles near a tree and with the help of a local guard, managed to light few candles and offer our homage to the people who lost their lives and their families. In the end, it gave me and friend huge satisfaction and finally we decided to leave a note, and with nothing more than the envelope of an invitation to the annual function of a school to write on, we wrote our message "No To Terror". Lets pray that such acts of terror do not happen again and we as a nation stay united, as we are today to flush out the anti-social elements of the society. A message by a protestor at the Gateway of India, I think best sums up the mood of people in India. He said, that he was ready to die fighting a war on terrorism, with Pakistan (The aide of terror) than die dining with his family in a hotel.

Pictures of our protest outside the central park CP.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Economy of Social - Social Media Tips, Marketing and Business

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