Skip to main content

Scrabulous removed from Facebook: Indian developers in legal hassle

A popular application Scrabulous that was built around the concept of Scrabble has been banned by Facebook. The developers, brothers, Rajat and Jayant, have been served a legal notice by toymaker Mattel, that owns the rights to the original word-building game outside the United States.
Hasbro and Mattel launched their own official Scrabble app on Facebook but it has only 70,000 active users,as compared to the 500,00 daily users on Scrabulous (Only 10 percent of the number of Scrabulous users at its peak.)
Mattel approached the Indian courts earlier this year and the case is still pending. As a result India is the only country where Facebook users can still access the application. In light of their legal troubles, the Agarwalla brothers have launched another word-building game 'Wordscraper' which uses circles instead of squares, has a marginally different scoring system and lets users design their own boards.
The Agarwalla brothers renamed their app Wordscrapper and tweaked it so users could design their own boards, in a bid to avoid legal proceedings.
Jayant Agarwalla said: "It surprises us that Mattel chose to direct Facebook to take down Scrabulous without waiting for the decision [of the Indian courts]. Mattel's action speaks volumes about their business practices and respect for the judiciary."

Popular posts from this blog

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones).  According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

7 easy Instagram Marketing tips for beginners

Instagram started as a iOS only application and quickly became a huge social networking website with a presence on Android and the web. An active and rapidly growing user base has made marketing on Instagram important for brands, small businesses and startups. Instagram has more than 75 million daily active users, with a total user base of over 400 million. Instagram users in 2015 were sharing over 70 million photos per day.  Given its growing importance we'll explore some easy tips that can help you with Instagram marketing.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.