Tuesday, August 12, 2008

Abhinav Bindra

Abhinav Bindra has done it by becoming India's first individual Olympic gold medalist. He has brought hope in the minds of Indians who have a defeated look, when the World's most popular and celebrated sports event begins. This is just the beginning of the Indian athletes. In a population of more than 100 crore, where the vox populli is cricket, such victories come as uprisings against the low budget and poor state of affairs for other non popular sports.s

And now the big deals

“There is no precedence of India winning a gold in the Olympics. Media frenzy in the next few days will get brand owners excited, and Bindra as a brand will get bigger once he is back,” he says. But India being a one sport country, the prospects for brands will have to be topical and tactical, says Ms Vinita Bangard, COO, Percept Talent Management.