Skip to main content

BSNL planning a rural investment of Rs 530 crore

Bharat Sanchar Nigam Ltd (BSNL) is planning to increase its telecom infrastructure, particularly in the broadband services in West Bengal. According to the chief general manager of BSNL, Soumya Ray, they are planning to launch WiMax services at the block level by 2009. This would mean that the there would be a larger wireless broadband connectivity in the rural region as it is difficult to lay cables in such areas.
The company has tied-up with HCL Technologies for computers with in-built BSNL broadband facility, in an attempt to increase broadband penetration in West Bengal. It is also offering monthly discount on telephone bills if the bundled offer is availed.
BSNL is also depending on educational institutions to increase its penetration in rural Bengal. the company chief said that they have already rolled out 25,000 broadband subscribers, which is fairly good number.
Bengal currently has 1600 cell sites which it plans to nearly double.

Popular posts from this blog

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Marketer's Job: Showing the money

A marketer's biggest dilemma is a client who misunderstands his service. " A writer who is in a hurry to be understood today or tomorrow runs the danger of being misunderstood the day after tomorrow ." ~ Johann G. Hamann Most of the times marketers face the challenge of being misunderstood. During the days when I was part of a startup, I felt that even if I'd break my head, the client will not really understand what my firm was offering and the benefits it gave.

Giving the finger to a scripted life!

It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age. ~ Warren Buffet. You have plans for your life, career etc. You've built an entire script but what is this based on? Scott at Ted talks about how almost 80% of the people around the world don't like the job they do. In his career, he found one day that most of the job he did was automated by his competitors. Building the resume was clearly not way forward. It was during that time he he heard the quote by warren buffet, " It's crazy to take jobs just because they look good on your resume. That's like saving sex for your old age ". This was when he left his job. While there are know universities, which talk about finding your passion, Scott talks about a lens that can help in finding the job we love.