BSNL planning a rural investment of Rs 530 crore

Bharat Sanchar Nigam Ltd (BSNL) is planning to increase its telecom infrastructure, particularly in the broadband services in West Bengal. According to the chief general manager of BSNL, Soumya Ray, they are planning to launch WiMax services at the block level by 2009. This would mean that the there would be a larger wireless broadband connectivity in the rural region as it is difficult to lay cables in such areas.
The company has tied-up with HCL Technologies for computers with in-built BSNL broadband facility, in an attempt to increase broadband penetration in West Bengal. It is also offering monthly discount on telephone bills if the bundled offer is availed.
BSNL is also depending on educational institutions to increase its penetration in rural Bengal. the company chief said that they have already rolled out 25,000 broadband subscribers, which is fairly good number.
Bengal currently has 1600 cell sites which it plans to nearly double.

Social Networking on Mobile - The Big opportunity for marketers

Facebook has been the dominant social network for quite a while and has an active user base of more than 1.3 billion. Its proliferation in the 18-35 years of age group (52%) makes it ideal for most advertisers. An interesting statistic to observe is the number of people accessing Facebook through Mobile. One of the biggest shifts in social media behavior has been its greater usage through mobile devices (in particular smartphones). According to a report , the internet traffic on mobile accounts for one forth the total internet traffic. Even more important is its growth, which is over 1.5 times per year and according to analysts would stay the same way in the years to come. This shift is even more significant for emerging economies where in a sector such as e-commerce organizations are witnessing close to 65% sales through mobile.

How do brands use Instagram to connect with fans?

Instagram is increasingly becoming a favorite platforms for Brands globally to engage with their customers. It's importance can be gauged by the fact that it is the world's largest mobile ad network. Instagram now has a community of over 500 million users liking over 4.2 billion photos and sharing over 95 million pictures daily. The format of Instagram makes it a great medium for visual story telling.

Your Customer - Another line in a database

Email marketing can be the trickiest thing in the online marketing jigsaw. Most promotional emails end up as being marked as read or spam. No one cares! Well because most of the time, the ones sending it through a database also don't care.

Economy of Social - Social Media Tips, Marketing and Business

Search This Blog