Economy of Social - Social Media Tips, Marketing and Business

Coders should not try to be marketers. They are not Steve Jobs! Brands spent a dime collecting fans on Facebook. Now they are spending more money on "engaging" them. But is it helping the brand? I did two sets of qualitative studies to understand brand communication participation on Facebook. One was approximately an year back and the other concluded last month and both lead to similar results. Surprisingly most of the respondents I interviewed could NOT remember even five Facebook pages they had "liked". But yes they did remember they had liked "a couple" of pages on Facebook. I am here restricting my discussion to Facebook and Facebook pages in particular. Some of my propositions after my study were Brand Communities or brand fan pages on internet are not affecting brand awareness for the un-involved consumer. Brand communities are not impacting brand loyalty to the un-involved consumers. Brand communities are not impacting purchase intenti...

I've come across two unhappy employees who left their organizations and wrote about it that was published in top news websites and blogs. Recent one is about Max, an unhappy ex-Microsoft employee who was fired for being rebellious. He writes on TechCrunch , "There is no creative tension, no vision these days. Left to Microsoft’s hands we’d still be toiling on overheating Vista desktops. They called it out in my performance reviews: I lacked “respect for authority.” “Microsoft people are well-tenured,” said my boss once. Many employees are with Microsoft for 15 years or more. Sidestep hierarchy and tenure at your own peril. I became cynical about the whole process. I was seen as a “rebel” and the leadership team began to marginalise me. My planned and promised promotion was cancelled. Month after month, what I saw as a dubious case was put together. Official HR warnings were sent. My time ran out. I was offered 12-weeks’ pay for an amicable departure. Instead I ...

Why aren't you serious? When my work starts getting inconsistent, I start getting all these noises about the fact that I am not serious about my work. Perceptions about my seriousness are generated from the consistency of my performance. If people say I am not serious, it means the consistency of my work is below their expectations. It is important to reduce these noises as they travel very fast and they reduce trust and dent your success. If people think you are serious about what your are doing, they'll put their trust on you. In today's time this is an achievement. Success is correlated with the amount of people who trust you with your job.

My presentation had too many slides. Every slide had too many bullet points. And I was able to explain too little. Well that was two years back. But over the course of my presentation making history I realized one thing - When I had too little to speak, I made a long presentation detailing every point. When I had too much to tell, I automatically ended up summarizing the work.  Length can sometimes act as a good indicator for depth with an inverse relation. If you can shorten it, it means you've understood it. Seth Godin has another interesting take  on length. He says, "Shorter, though, doesn't mean less responsibility, less insight or less power. It means less fluff and less hiding" , or simply more work.